Machine Learning in Marketing

The world of marketing is being transformed at such a fast pace it’s getting hard for marketers to follow the newest tech developments that are being introduced every day. The amount of data digital marketing is creating is so big that a lot of media agencies are actually experiencing an information overload, and don’t know how to make use of it. Data becomes a problem where it should be bringing value to a business. Here are a few ways in which machine learning techniques can help.

Customer Segmentation:

Improve customer segments and targeted advertising using machine learning segmentation methods (e.g. cluster analysis, k-means, Nearest Neighbour). Classify customers using Supervised Learning Models, find new audiences using recommendation systems increase efficiency of your media spend.

Behavioural Analysis:

Find patterns in the way customers interact with your brand by using predictive modelling and forecasting. Optimise conversions, increase customer satisfaction.

Social Media - Early Opportunity Detection:

Analyse real-time Twitter and Facebook data streams to capture current sentiments with respect to brands, products or adverts. Get a head start on sentiment outbreaks to uncover important opportunities and avoid PR crises.

Sales and Marketing Integration:

Build an easy to navigate interface to measure an integrated impact of sales teams and marketing campaigns. Track direct correlation between media budgets and number of products sold.

Influencers Strategy:

Improve efficiency of your campaigns using social network analysis. Find audience most susceptible to the message, and use this audience to amplify the impact of your campaigns. Find and target.

Implicit Survey Design:

Improve accuracy of surveys by using established psychological tools and test instruments, such as gamification. Learn about your audience to make informed decisions.

Neuroscience (Beta):

Optimise website usability and impact using eye tracking methods to. Investigate consumer’s perception of adverts using brain imagining (FMRI) analysis.

For more information about above methods, or if you’re interested in the different ways in which AI and ML can be used in marketing visit brainpool.ai.

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